Dobbies Garden World

When Dobbies IT team approached Electrocom to discuss a structured cabling enhancement across their 34 store estate. A comprehensive survey was conducted and it was quickly established that no two Dobbies sites are the same. From Cirencester in the South of England to Lisburn in Northern Ireland the mix of Food Hall, Restaurant, retail and outdoor botanical spaces would pose a variety of installation challenges.


 To keep the costs down and the project within budget it was agreed as much work as possible would be carried out during store opening hours. The safety of Dobbies customers and staff was paramount so it was essential that the work was planned and coordinated properly with the Dobbies project team.

The cabling solution chosen would have to cope with electromagnetic fields (EMFs) from the power and lighting systems in the semi industrial spaces.

Also a variety of media would be connected to the structured cabling from POE wireless access points, IP Camera’s and new Cash tills.

With all of the above taken into consideration an Excel Category 6A Screened (F/FTP) cabling solution was specified.

This cabling solution has been designed to exceed the ISO/IEC, TIA and CENELEC for Category 6A / Augmented Category 6 component requirements. This delivers Class EA / Augmented Category 6 link performance over distances of up to 90 metres which supports applications including 10GBASE‐T, 10 Gigabit Ethernet.

As an Excel accredited Cabling Partner Electrocom were able to issue an Excel 25 Year System Warranty.

Dobbies project team and the stores management and staff were a pleasure to work with and we look forward to working with them all again in the near future.